SEO - Search Engine Optimisation
If you think about your own purchase behaviour, how often do you search for a product or service using Google or other search engines? Furthermore, how often to you go past the first page in your search – and if you do, how quickly do you go back to page 1 because you are afraid that you are getting away from the businesses that can really give you what you need?
You are not alone. Research shows that over 82% of all consumers go online to find their local business. In other words, 8 out of every 10 new contacts are looking for your product or service online. Out of all searches completed on Google, 91.5% of all searches will not go past the first page of results.
What this means is that before you spend a single cent on Newspaper, TV, Radio, Flyers or any other form of marketing, you MUST have a well-developed digital marketing strategy led by a strong SEO campaign. SEO is an integral part of any business website. There is no point having a website for your business if no one is seeing it. SEO (Search Engine Optimisation) experts at Platinum Creative will transform your website so that it ranks better and gets seen by more buyers.
WHAT IS SEO?
SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine result.
Google uses a complex algorithim that incorporates many factors and inputs to rank websites in order of relevance to the search criteria. SEO success and subsequent rankings involve both website optimisation, commonly referred to as ‘on-page optimisation’, and off-page optimisation such as link building, citations, reviews etc.
It is as simple as that, Google does this to give you the best matched, most relevant and highly regarded websites for what you want to buy or browse. In theory it seems easy, and it is if you know what you need to do. However, if you don’t know and all this sounds like mumbo jumbo it can seem impossible. Platinum Creative can integrate the best SEO tactics to make your website get onto the first page of Google.
HOW WE DO SEO
SEO (Search Engine Optimisation) isn’t about doing 1 thing right and you get to the first page of Google. If this was the case everyone could do it. Good SEO companies must understand the huge range of requirements that are needed to rank websites highly and implement techniques to do this successfully. Every SEO project is different. Sometimes it is easy as fixing one small part of the website, sometimes it requires multiple things and more time.
Platinum Creative starts by talking to you, the business owner, to get an understanding of your business, your clients and your objectives. From this, we get down to the nitty gritty technical stuff by using several specialist data gathering and market research tools to see how your site is performing and where it can be improved.
Once we know how to improve your site, we will implement on-page and off-page techniques initially and over a period of time. All along the way we will measure and report on your site’s performance so that you know what we are doing and how it is impacting on your sites performance.